The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More Hardback - 2012 - 1st Edition
by Kipp Bodnar
- New
- Hardcover
Description
Standard delivery: 14 to 21 days
Details
- Title The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
- Author Kipp Bodnar
- Binding Hardback
- Edition number 1st
- Edition 1
- Condition New
- Pages 240
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons
- Date 2012-01-24
- Features Bibliography, Index, Price on Product - Canadian, Table of Contents
- Bookseller's Inventory # B9781118167762
- ISBN 9781118167762 / 1118167767
- Weight 0.9 lbs (0.41 kg)
- Dimensions 9.1 x 6.2 x 1 in (23.11 x 15.75 x 2.54 cm)
- Library of Congress subjects Internet marketing, Social media - Economic aspects
- Library of Congress Catalog Number 2011037191
- Dewey Decimal Code 658.872
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From the rear cover
With social media, it has never been easier to uncover opportunities, engage in conversations, discover new information from trusted sources, and forge new relationships. Kipp Bodnar and Jeffrey L. Cohen, business bloggers, speakers, and marketing thought leaders, unveil the secrets of generating B2B leads using social media. Revenue is the only metric you need to become the superstar of your company and get buy-in from the C-suite. The B2B Social Media Book will teach you how to:
- Build your own social media lead-generation strategy, based on a simple five-step methodology
- Create content for all parts of the B2B social media lead-generation process, from ebooks that rock to tweets that drive traffic
- Connect offline lead-generation methods, such as trade shows, with social media tools to amplify lead-generation results
- Overcome roadblocks that derail your B2B social media strategies and tactics
Through examples and case studies, along-side proven methodologies, The B2B Social Media Book gives you the knowledge and tools you need. Connect with customers, increase online leads, and establish a new way of marketing that will make you a marketing superstar.