Business Plans For Dummies

For Dummies, 2004. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Would you take off on a road trip to a new destination without a map or goo d directions? Probably not. Yet, sometimes business owners go full speed ah ead without even having a destination in mind, much less a map on how to ge t there. That's why so many businesses never make it. In today's competitiv e marketplace, 3/4 of all new businesses fail within two to three years. Wh ether you're launching a new business or working to strengthen or expand an established one, a business plan is your road map to success. Business Plans For Dummies, 2nd Edition helps you keep your busi nesses on track and reach your goals. Written by Paul Tiffany, PhD, profess or at UC Berkley Haas Business School and the Wharton School of Business an d Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and C EO of Strategic Play, it helps you Realistically determine where your business is and where you want to go Create a detailed business plan and put it into action instead of in a draw er Use the plan to secure financing Prepare for opportunities avoid common pitfalls In short, Business Plans for Dummies helps you determine where you want you r business to go and create a map for getting there. You'll discover how to : Identify and approach potential financial backers, including venture capita l firms, angels, bankers, and others Clarify and crystallize your company's mission, vision, and values Analyze your industry and your competition Identify your customers, includi.