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Intl. Ed.

Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte Paperback - 2003

by Newman, Bruce I

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  • Paperback
International Edition

Description

Haworth Pr Inc, 2003. Paperback. New. 8th international edition edition. 198 pages. 8.50x6.00x0.50 inches.
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First line

SUMMARY. The abiding motif of election campaigns in the USA is not the spot ad, nor the candidate debate, nor even the campaign Web site, but instead remains the campaign button.