Dealing with Darwin
by Moore, Geoffrey A. (Newcastle Business School, UK)
- New
- Paperback
- Condition
- New
- ISBN 10
- 1841127175
- ISBN 13
- 9781841127170
- Seller
-
Uxbridge, Greater London, United Kingdom
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About This Item
Synopsis
Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm , he identified and addressed the greatest challenge facing new ventures. Now he’s back with a book for established businesses that need to learn how to adapt—or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years. Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitors—or risk declining performance and eventual extinction. But how do companies choose the right innovation strategy? Or overcome internal inertia that resists the kind of radical commitments needed to truly set the company’s offers apart? Illustrating his arguments with more than one hundred examples and a full-length case study based on his unprecedented access to Cisco Systems, Moore shows businesses how to meet today’s Darwinian challenges, whether they’re producing commodity products or customized services. For companies whose competitive differentiation to the marketplace is still effective, he demonstrates how innovations in execution can help boost productivity, whether a company is competing in a growth market, a mature market, or even a declining market. For companies in danger of succumbing to competitive pressures, he shows how to overcome inertia by engaging the entire corporate community in an unceasing commitment to innovate and evolve. For any business competing in today’s eat-or-be-eaten economic jungle, this groundbreaking guide shows not only how to survive, but also thrive.
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Details
- Bookseller
- Ria Christie Collections (GB)
- Bookseller's Inventory #
- ria9781841127170_inp
- Title
- Dealing with Darwin
- Author
- Moore, Geoffrey A. (Newcastle Business School, UK)
- Format/Binding
- Paperback / softback
- Book Condition
- New
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 1841127175
- ISBN 13
- 9781841127170
- Publisher
- Capstone
- This edition first published
- May 5, 2006
Terms of Sale
Ria Christie Collections
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Ria Christie Collections
About Ria Christie Collections
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...