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Developing Business Strategies
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Developing Business Strategies Hardcover - 1998

by Aaker, David A

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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Details

  • Title Developing Business Strategies
  • Author Aaker, David A
  • Binding Hardcover
  • Edition Fifth Edition
  • Condition Used - Good
  • Pages 352
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Somerset, New Jersey, U.S.A.
  • Date 1998-08
  • Bookseller's Inventory # 0471183644.G
  • ISBN 9780471183648 / 0471183644
  • Weight 1.45 lbs (0.66 kg)
  • Dimensions 9.33 x 6.34 x 0.94 in (23.70 x 16.10 x 2.39 cm)
  • Library of Congress subjects Strategic planning, Marketing - Management
  • Library of Congress Catalog Number 98010049
  • Dewey Decimal Code 658.401

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About the author

DAVID A. AAKER is the E. T. Grether Professor of Marketing Strategy at the Haas School of Business Administration at the University of California at Berkeley. He is the author of numerous articles and ten books on strategy, including Marketing Research, Fifth Edition (Wiley) and Managing Brand Equity. His books have been translated into eight languages. Professor Aaker is an active consultant and speaker in the United States, Europe, and South America.