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Emotional Branding

Emotional Branding

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Emotional Branding

by Marc Gobe

  • Used
  • Very Good
  • Paperback
Condition
Very Good
ISBN 10
1581156723
ISBN 13
9781581156720
Seller
Seller rating:
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Wellington, Greater Wellington, New Zealand
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About This Item

Allworth. Very Good. 22.9 x 15 x 2.8 centimetres (0.3. Paperback. 2010. 352 pages.<br>Emotional Branding is the best selling revolutionar y business book that has created a movement in branding circles b y shifting the focus from products to people. The 10 Commandments of Emotional Branding have become a new benchmark for marketing and creative professionals, emotional branding has become a coine d ... .

Synopsis

Marc Gobé is the co-founder and former CEO of Desgrippes Gobé, one of the top 10 branding firms in the world. He is now the President of Emotional Branding LLC, a NY-based experiemental think tank and consulting firm. Designer, photographer, filmmaker, respected author, and sought after public speaker, Gobé focuses on connecting brands emotionally with people in a positive way. Marc Gobé has received numerous design awards from publications and institutions including ID magazine, Interiors , Graphis , VM+SD , the Brand Design Association, the Art Directors Club, and Clio. He is a member of the exclusive world-class network of Vantage Marketplace LLC, a subsidiary of Goldman Sachs. Marc has been profiled in and has written articles for most leading international media brands in North and South America, Europe, and Asia. He is a regular design columnist on BusinessWeek.com. Gobé is the author of three previous books with Allworth Press, Emotional Branding (2001), Citizen Brand (2002), and Brandjam (2007) .

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Details

Bookseller
bookexpress.co.nz NZ (NZ)
Bookseller's Inventory #
2332aq
Title
Emotional Branding
Author
Marc Gobe
Format/Binding
Paperback
Book Condition
Used - Very Good
Quantity Available
1
ISBN 10
1581156723
ISBN 13
9781581156720
Publisher
Allworth
Date Published
2010

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About the Seller

bookexpress.co.nz

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2022
Wellington, Greater Wellington

About bookexpress.co.nz

Book Express Ltd is a new small used bookseller located in Wellington, New Zealand. Our goal is to provide a great buying experience to people who want quality books at reasonable prices. We are keen to buy good condition books for cash.

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