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FUSION: How Integrating Brand and Culture Powers the World's Greatest

FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies Paperback / softback -

by Denise Lee Yohn

  • New
  • Paperback

Description

Paperback / softback. New. Denise Lee Yohn, a leading authority on building and positioning exceptional brands, shows readers how to blend internal culture and external brand to yield consistently phenomenal business results.
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About the author

Blending a fresh perspective, over twenty-five years of experience, and a talent for inspiring audiences, San Francisco-based Denise Lee Yohn is the author of What Great Brands Do and is a leading authority on building and positioning exceptional brands.