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How to Use Advertising to Build Strong Brands
Stock Photo: Cover May Be Different

How to Use Advertising to Build Strong Brands Paperback - 1999 - 1st Edition

by Jones, J.P. (ed)

  • Used
  • Paperback

Description

Sage Publications, 1999. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780761912439
Used: See description
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Details

  • Title How to Use Advertising to Build Strong Brands
  • Author Jones, J.P. (ed)
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 408
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Thousand Oaks, California, U.S.A.
  • Date 1999
  • Bookseller's Inventory # 9821799
  • ISBN 9780761912439 / 0761912436
  • Weight 1.2 lbs (0.54 kg)
  • Dimensions 9.18 x 6.04 x 0.82 in (23.32 x 15.34 x 2.08 cm)
  • Library of Congress subjects Brand name products, Advertising - Brand name products
  • Library of Congress Catalog Number 99-06165
  • Dewey Decimal Code 659.1

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From the publisher

Advertising′s greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. An authoritative cast of chapter authors examines all aspects of brand management, brand equity, new and mature brands, and brand magic.′ The brand magic is also extended in unexpected new areas such as political marketing, green marketing and the arts.

First line

This handbook is the third in a series of five.

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