Inside Rupert's Brain Hardback - 2009
by Paul R La Monica
- Used
- very good
- Hardcover
How the world's most powerfulmedia mogul really thinks
The third book in Portfolio's new series looks atRupert Murdoch, the controversial chairman and CEOof News Corp. He is the subject of endless gossip,speculation, and criticism, but what really drives hisbold (and usually successful) gambles?
Based on comments from News Corp. executivesand competitors, and interviews with Wall Streetanalysts, investors, and other media experts, Paul LaMonica's book explores some of the most fascinatingquestions about Murdoch. For instance:
á How did he grow a small Australian newspapercompany into a global media empire?
á Why did he challenge the TV establishment withthe Fox Network and Fox News Channel forprofits or for deeper reasons?
á Did his obsession with The Wall Street Journal leadhim to overpay for Dow Jones?
á How has he dealt with detractors and enemies,including Ted Turner and John Malone?
á Was he smart to acquire MySpace to launch hisInternet strategy?
á Why does he still work so hard at age 77 with anet worth of $8.8 billion and nothing to prove?
Description
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Details
- Title Inside Rupert's Brain
- Author Paul R La Monica
- Binding Hardback
- Condition Used - Very Good
- Pages 262
- Volumes 1
- Language ENG
- Publisher Portfolio, New York, New York, U.S.A.
- Date 2009-03-19
- Bookseller's Inventory # GOR007141027
- ISBN 9781591842439 / 1591842433
- Weight 0.65 lbs (0.29 kg)
- Dimensions 7.1 x 5.2 x 1 in (18.03 x 13.21 x 2.54 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Library of Congress subjects Businesspeople, Mass media
- Library of Congress Catalog Number 2008028601
- Dewey Decimal Code B
Summary
The third book in Portfolio's new series looks at Rupert Murdoch, the controversial chairman and CEO of News Corp. He is the subject of endless gossip, speculation, and criticism, but what really drives his bold (and usually successful) gambles?
Based on comments from News Corp. executives and competitors, and interviews with Wall Street analysts, investors, and other media experts, Paul La Monica's book explores some of the most fascinating questions about Murdoch. For instance:
- How did he grow a small Australian newspaper company into a global media empire?
- Why did he challenge the TV establishment with the Fox Network and Fox News Channel—for profits or for deeper reasons?
- Did his obsession with The Wall Street Journal lead him to overpay for Dow Jones?
- How has he dealt with detractors and enemies, including Ted Turner and John Malone?
- Was he smart to acquire MySpace to launch his Internet strategy?
- Why does he still work so hard at age 77 with a net worth of $8.8 billion and nothing to prove?