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Marketing Convergence: How the Leading Companies are Profiting from Integrating Online and Offline Marketing Strategies Soft cover - 2002 - 1st Edition
by Jones, Susan; Spiegel, Ted
- Used
- Fine
- first
Description
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Details
- Title Marketing Convergence: How the Leading Companies are Profiting from Integrating Online and Offline Marketing Strategies
- Author Jones, Susan; Spiegel, Ted
- Binding Soft cover
- Edition number 1st
- Edition 1st Edition
- Condition Used - Fine
- Pages 232
- Volumes 1
- Language ENG
- Publisher South Western Educational Publishing, Mason, OH
- Date 2002
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated
- Bookseller's Inventory # 013407
- ISBN 9780538727198 / 0538727195
- Weight 1.06 lbs (0.48 kg)
- Dimensions 9.26 x 6.38 x 0.6 in (23.52 x 16.21 x 1.52 cm)
- Library of Congress subjects Electronic commerce, Marketing
- Library of Congress Catalog Number 2003275731
- Dewey Decimal Code 658.8