Skip to content

Marketing Warfare
Stock Photo: Cover May Be Different

Marketing Warfare Paperback - 1997 - 1st Edition

by Ries, Al

  • Used

More than 200,000 copies have been sold of this invaluable marketing classic by the authors of "Positioning". "A business book with a difference: Clear-cut advice, sharp writing, and a minimum of jargon.--"Business Week".

Description

UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
UsedGood
$5.99
FREE Shipping to USA Standard delivery: 5 to 14 days
More Shipping Options
Ships from Blue Vase Books LLC (Michigan, United States)
The BIBLIO Guarantee | Ask Seller a Question

Details

  • Title Marketing Warfare
  • Author Ries, Al
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Condition UsedGood
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies, U.S.A
  • Date 1997-11-22
  • Features Index, Table of Contents
  • Bookseller's Inventory # 31UE34004BKU_ns
  • ISBN 9780070527263 / 0070527261
  • Weight 0.6 lbs (0.27 kg)
  • Dimensions 8.1 x 5.5 x 0.68 in (20.57 x 13.97 x 1.73 cm)
  • Themes
    • Theometrics: Secular
  • Library of Congress Catalog Number 85-14957
  • Dewey Decimal Code 658.8

About Blue Vase Books LLC Michigan, United States

Biblio member since 2020
Seller rating: This seller has earned a 5 of 5 Stars rating from Biblio customers.

Blue Vase Books is a dynamic book seller located in Northern Michigan. We offer thousands of books for sale online and in our retail store located in Interlochen, Michigan.

Terms of Sale: We guarantee every book we sell to be in the condition as described by us. If you receive a damaged or incorrect item we will correct the situation, quite often without the need for you to return anything!
We will accept returns for any reason within 30 days of original purchase date. Items that are no longer needed or wanted can be returned to us within the 30 day period. Upon receipt and inspection of the item, a refund will be granted.

Browse books from Blue Vase Books LLC

From the publisher

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­Newsweek

"Revolutionary! Surprising!"­­Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."­­USA Today

First line

If marketing is war, let us make the most of us.

From the rear cover

You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules!

Praise For Marketing Warfare

"By far the most valuable and exiting business book to come along in years."--Glamour

"Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."--New York

"Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."--USA Today

Categories

About the author

Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.

Hang on… we’re fetching the requested page.