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A New Brand World : 8 Principles for Achieving Brand Leadership in the 21st Century

A New Brand World : 8 Principles for Achieving Brand Leadership in the 21st Century

A New Brand World : 8 Principles for Achieving Brand Leadership in the 21st

A New Brand World : 8 Principles for Achieving Brand Leadership in the 21st Century

by Scott Bedbury; Stephen Fenichell

  • Used
  • Hardcover
Condition
Like New
ISBN 10
0670030767
ISBN 13
9780670030767
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About This Item

Penguin Publishing Group, 2002. Hardcover. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0670030767I2N00
Title
A New Brand World : 8 Principles for Achieving Brand Leadership in the 21st Century
Author
Scott Bedbury; Stephen Fenichell
Format/Binding
Hardcover
Book Condition
New
Quantity Available
3
ISBN 10
0670030767
ISBN 13
9780670030767
Publisher
Penguin Publishing Group
Place of Publication
New York, New York, U.s.a.
Date Published
2002

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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Glossary

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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