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Smart Money Decisions – Why you do what you do with Money (And How to Change
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Smart Money Decisions – Why you do what you do with Money (And How to Change for the Better) Paperback - 2001

by Max H. Bazerman

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John Wiley & Sons Inc, 2001. Paperback. New. reprint edition. 256 pages. 8.50x5.50x0.75 inches.
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From the publisher

Wenn es um gro e finanzielle Entscheidungen geht, reagieren die meisten Menschen "aus dem Bauch" heraus. Sie knnen alle mglichen Bcher und Leitfden zum Thema Geldanlage kaufen, doch keines dieser Bcher spricht den Umstand an, da die meisten Leute sehr emotional reagieren, wenn es um ihr Geld geht und daher oft falsche Entscheidungen aus einem Gefhl heraus treffen.
Dieses Buch ist ANDERS: Hier erfahren Sie anhand einer psychologischen Studie, wie wir Entscheidungen treffen und analog dazu, alles ber die Hintergrnde unserer finanziellen Fehlgriffe. Dieser Ansatz sttzt sich auf umfangreiche Forschungen auf dem Gebiet der kognitiven Psychologie und beinhaltet eine interessante Prfung, wie wir ber Geld denken. Sie erfahren auf ausgeklgelte und u erst ansprechende Weise, wie Sie die hufigsten Fehler in Sachen Geld vermeiden und Ihre Einstellung zum Geld ndern knnen. Auf diese Weise knnen Sie knftig die meisten Verhandlungsfehler vermeiden und bessere Entscheidungen treffen. (09/99)

First line

One thing I have learned over the years as a professor and student of human behavior is that even very bright people make money decisions that cost them hundreds, thousands, and even millions of dollars.

From the rear cover

Praise for Smart Money Decisions

"If you need to negotiate anything . . . from a pay increase to buying or selling a house-this book covers all the bases. [Bazerman] has taught, tested, and proven his theories with thousands of executives and MBA students."-Donald P. Jacobs, Dean, J. L. Kellogg Graduate School of Management, Northwestern University

"Max Bazerman provides a fascinating, easy-to-understand look at how we make money decisions and offers sound advice that will help you increase your net worth."-Roger E. Stricker, PhD, Vice President, Intellectual Property, Lucent Technologies

"By holding a mirror up to our faces, Max Bazerman allows us to see all those dumb money mistakes each of us had no idea we were making."-Bill Bresnan, Financial Talk Show Host/Author

When it comes to money matters, even the smartest of us make some pretty dumb decisions. This groundbreaking book gives you the necessary tools to think through financial issues practically and avoid costly blunders.

A renowned expert in the field of decision-making and negotiation, Max Bazerman illustrates both how and why we make the decisions we do. He provides the essential understanding you need to identify your own approach to finances, recognize any inherent problems in your reasoning, and determine ways to overcome them. Packed with sound advice and expert recommendations, Smart Money Decisions is essential reading for anyone who has made the same mistake twice.

About the author

MAX H. BAZERMAN, PhD, is the Jesse Isador Straus Professor of Business Administration at the Harvard Business School, and formerly taught at the J. L. Kellogg Graduate School of Management at Northwestern University. He is the author and coauthor of more than 125 articles and 10 books, including Judgment in Managerial Decision Making (Wiley).

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