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Untapped: Exploring the Cultural Dimensions of Craft Beer Paperback - 2017
by Chapman, Nathaniel G. (Editor)/ Lellock, J. Slade (Editor)/ Lippard, Cameron D. (Editor)
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Details
- Title Untapped: Exploring the Cultural Dimensions of Craft Beer
- Author Chapman, Nathaniel G. (Editor)/ Lellock, J. Slade (Editor)/ Lippard, Cameron D. (Editor)
- Binding Paperback
- Condition New
- Pages 292
- Volumes 1
- Language ENG
- Publisher West Virginia Univ Pr
- Date 2017
- Features Bibliography, Index
- Bookseller's Inventory # x-1943665680
- ISBN 9781943665686 / 1943665680
- Weight 0.95 lbs (0.43 kg)
- Dimensions 8.9 x 6 x 0.8 in (22.61 x 15.24 x 2.03 cm)
- Library of Congress subjects Beer - Social aspects, Beer industry
- Library of Congress Catalog Number 2017013696
- Dewey Decimal Code 338.476
About Revaluation Books Devon, United Kingdom
Biblio member since 2020
General bookseller of both fiction and non-fiction.
From the rear cover
Untapped collects twelve previously unpublished essays that analyze the rise of craft beer from social and cultural perspectives.
In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years - a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the "creative class," and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?
In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years - a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the "creative class," and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?