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Advertising Management
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Advertising Management Paperback - 2009

by Donald W. Jugenheimer; Larry D. Kelley; Fogarty Klein Monroe

From the publisher

Includes bibliographical references and index.

Details

  • Title Advertising Management
  • Author Donald W. Jugenheimer; Larry D. Kelley; Fogarty Klein Monroe
  • Binding Paperback
  • Edition [ Edition: First
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2009-04-15
  • Features Bibliography, Index, Table of Contents
  • ISBN 9780765622600 / 0765622602
  • Weight 0.9 lbs (0.41 kg)
  • Dimensions 9.1 x 7.5 x 0.3 in (23.11 x 19.05 x 0.76 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Library of Congress subjects Advertising, Advertising - Management
  • Library of Congress Catalog Number 2008034041
  • Dewey Decimal Code 659.1

Media reviews

Citations

  • Reference and Research Bk News, 05/01/2009, Page 127

About the author

Jugenheimer, Donald W; Kelley, Larry D; Monroe, Fogarty Klein

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Advertising Management
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Advertising Management

by Jugenheimer, Donald W.

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Advertising Management
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Advertising Management

by Jugenheimer, Donald W.

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by Donald W. Jugenheimer

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Paperback / softback. New. Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.
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Advertising Management

Advertising Management

by Donald W Jugenheimer

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Advertising Management

Advertising Management

by Donald W. Jugenheimer

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ISBN 10 / ISBN 13
9780765622600 / 0765622602
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Paperback / softback. New. Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.
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$87.85
$12.75 shipping to USA
Advertising Management
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Advertising Management

by Jugenheimer, Donald W./ Kelley, Larry D.

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Advertising Management
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Advertising Management

by Jugenheimer, Donald W; Kelley, Larry D; Monroe, Fogarty Klein

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ISBN 10 / ISBN 13
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Routledge, 2009-04-15. Paperback. New. New. In shrink wrap. Looks like an interesting title!
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Advertising Management
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Advertising Management

by Jugenheimer, Donald W; Kelley, Larry D; Monroe, Fogarty Klein

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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780765622600 / 0765622602
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Routledge, 2009-04-15. Paperback. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLYNO ACCESS CODE, NO CD, Ships with Emailed Tracking
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